PHH is one of the country’s top mortgage providers as well as one of the nation’s leading fleet management firms; two distinctly different lines of businesses functioning independently within one company. Research revealed that an unwavering commitment to building engaged client partnerships was a common thread binding both businesses, making this powerful message the logical choice for new brand positioning.
Working as an extension of a partner agency, GROW helped unite the two businesses within one single PHH brand that spoke a common brand language and reflected one consistent visual style.
GROW constructed a fully developed and highly flexible design system, whether used online or in print, that allowed both the mortgage and fleet units to communicate to their prospects and customers independently, yet unified under the PHH umbrella brand.
No detail was overlooked during this engagement. GROW developed a hierarchy of logos, brand usage guidelines, brand- and topic-specific imagery, iconography style, and a collateral template system. The work was both high-level and comprehensive, the perfect combination for this complex challenge.