Liberty Mutual

Each year, Liberty Mutual’s Commercial Insurance division holds a multi-day, multi-activity celebration to recognize top employees’ outstanding accomplishments with the President’s Award.

This highly creative and complex project is a fantastic opportunity to design, develop and produce hundreds of pieces to support the event, and Liberty once again selected GROW to drive the look and feel of this prestigious awards celebration.

The creative is sophisticated and upscale and leans heavily on the San Francisco destination and the luxurious decor of the famed Fairmont Hotel, where key event activities were hosted.

Materials produced fell into three categories: pre-event, on-site, and post-event. They spanned the entire spectrum from email communications and trip-planning kits to on-site signage, schedules, program guides, menus, attendee binders, guest-in-attendance books, and recreation tickets. All the materials are cohesively tied together through typography, a jewel-tone color palette, spectacular location photography, and graphics connected to the “Golden Gate” city.