LGM Pharma, a leading supplier of active pharmaceutical ingredients (APIs), recently acquired a contract development and manufacturing organization (CDMO), positioning LGM as a premier end-to-end solutions provider to the global pharmaceutical industry. With this transformational acquisition came the perfect opportunity for a transformational rebrand.
GROW, working with a partner agency, repositioned LGM from the ground up. This included messaging and brand positioning, crafting a new logo and tagline, developing a comprehensive brand platform, and executing a suite of communications tools and marketing collateral templates. A digital and print advertising campaign followed next — all focused on communicating the new brand message, “Partner Smart.”
LGM plans to roll out the rebrand on the corporate website in the coming months and also on its new exhibit presence — both virtual and physical.
