In the world of brands, Motorola has achieved icon status. It’s right up there with Ford and Apple. People immediately recognize the company name and logo, and they know the products. So here’s the question: can fresh, innovative creative spring from a firmly entrenched brand platform? For Grow, the answer is definitely yes.
When we were asked to develop new creative for the Motorola Solutions Partner Empower Program, we leveraged the recognizable visual references of the brand in engaging new ways. From web site to newsletters to briefs, with all directed at multiple channels, our communications work demonstrates that Grow gets the Motorola brand and is able to point it in new directions.