Each year, Liberty Mutual’s Commercial Insurance division holds an event to recognize the outstanding accomplishments of top employees who have worked hard to enter the ranks of Liberty Leaders. While the annual event features a branded Liberty Leaders crest, there is a creative opportunity to develop a new look in keeping with the destination selected to honor award recipients. In 2015, the event was held off the South Carolina coast at The Sanctuary Hotel at Kiawah Island Golf Resort – a place where seaside splendor is found in abundance.
Materials produced ran the full spectrum, from pre-event email communications and trip-planning overview kits, to onsite materials such as signage, schedules, attendee binders, guest-in-attendance books and recreation tickets. All materials are cohesively tied together through typography, color, spectacular location photography and graphics reminiscent of this stunning coastal location and South Carolina’s gracious hospitality.